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Digital Marketer
UNITED KINGDOM
Abdullah AlJohani
I’m Abdullah AlJohani, currently pursuing an MA in Corporate Communications, Marketing, and Public Relations at the University of Leeds. Throughout my course, I’ve developed strong skills in campaign planning, stakeholder engagement, and digital strategy. I hold an online diploma in Event Management and a certificate in Marketing Communication from the Furage Virtual Simulation with the NSW Government.
I'm particularly interested in gaining experience in the advertising and PR industries, especially in roles like Advertising Account Executive, digital marketing or PR. I’m eager to work on real-world campaigns where I can apply my communication, teamwork, and analytical skills to help brands grow and connect with their audiences.
Date of completion
20 Mar 2025
School
Leeds University Business School
Decisions
+286
Profit
46,804
Ranking in course
3 out of 48
Website Optimization and Performance Analysis
In my recent simulation, I successfully generated a profit of $31,495 through my website, achieving 731 conversions. I focused on enhancing user experience and optimizing content, which led to a total of 1,081 conversions across various channels. My efforts in SEO and website management resulted in a significant increase in organic traffic, with a peak of 73.17% in Round 1, gradually refining my strategies to maintain engagement and conversion rates.
I implemented best practices in web design and content management, ensuring a user-friendly interface that encouraged visitor interaction. By analyzing performance metrics, I was able to make data-driven decisions that improved conversion rates. My commitment to continuous improvement and adaptation to user behavior has equipped me with the skills necessary to drive online success.
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Conversions
731
Profit
31,495
Pages
4
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PPC Advertising Campaign Management
During my simulation, I managed to generate a profit of $6,484 from my ads campaigns, achieving 335 conversions with a click-through rate (CTR) of 4.40%. I focused on creating engaging ad copy and optimizing bidding strategies to maximize ROI. My ability to conduct A/B testing allowed me to refine my ads, ensuring they resonated with the target audience and drove significant traffic to the website.
By closely monitoring campaign performance metrics, I was able to make timely adjustments that enhanced ad relevance and quality scores. This experience has strengthened my skills in digital advertising, equipping me with the knowledge to effectively allocate budgets and improve overall campaign performance.
Conversions
335
Profit
6,484
CTR
4.40%
Campaigns
11
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Email Marketing Strategy Development
In my email marketing simulation, I achieved a profit of $675 with 15 conversions and an impressive open rate of 7,221. I focused on crafting compelling subject lines and targeted content that resonated with segmented audience groups. This approach not only increased engagement but also contributed to higher conversion rates, showcasing the effectiveness of my email strategies.
I implemented A/B testing to optimize my email campaigns, allowing me to refine my messaging and improve overall performance. This experience has enhanced my ability to integrate email marketing with other digital channels, ensuring a cohesive strategy that drives engagement and sales.
Conversions
15
Profit
675
Opens
7,221
Campaigns
3
Social Media Marketing Campaign Execution
In my social media marketing simulation, I achieved a profit of $8,150 with 163 conversions. My focus was on creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics and optimized posting schedules to maximize reach, resulting in a successful campaign that significantly boosted brand visibility.
By analyzing the performance of my social media efforts, I was able to identify key areas for improvement and adapt my strategies accordingly. This experience has equipped me with the skills to create shareable content and drive brand awareness through effective social media marketing.
Conversion Rate (%) / Gross Profit
Conversions
163
Profit
8,150
Campaigns
2
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Abdullah AlJohani
2025-03-14 21:53:53
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Abdullah AlJohani
2025-03-14 21:58:47
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4 Likes
2 Comments
Abdullah AlJohani
2025-03-14 22:00:55
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5 Likes
2 Comments
Abdullah AlJohani
2025-03-14 22:01:48
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2 Comments
Abdullah AlJohani
2025-03-14 22:13:38
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Abdullah AlJohani
2025-03-24 15:49:28
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Abdullah AlJohani
2025-03-24 15:51:00
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1 Comments
Abdullah AlJohani
2025-03-24 15:52:54
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1 Comments
Abdullah AlJohani
2025-03-24 15:54:44
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