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Obaed, Abdullah Al
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Digital Marketer
UNITED KINGDOM
Abdullah Al Obaed
A proactive and creative Digital Marketing undergraduate with hands-on experience in campaign planning, content creation, audience engagement, and internal communications. Skilled in social media strategy, data-driven marketing, and event management, with a strong ability to analyse consumer behavior and execute multi-channel campaigns. Experienced in collaborating with internal teams, briefing external agencies, and managing digital communication strategies. Passionate about building brand presence, driving audience engagement, and delivering measurable results.
Date of completion
14 Apr 2025
School
Aston University
Decisions
+224
Profit
60,778
Ranking in course
1 out of 12
Website Performance and Optimization
In my recent digital marketing simulation, I successfully generated a profit of $22,344 from my website, achieving 385 conversions and 792 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement. I implemented various strategies to improve conversion rates, resulting in a total of 487 conversions across all channels.
Throughout the simulation, I tracked web performance metrics meticulously, ensuring that my website was user-friendly and structured effectively. By analyzing data from different rounds, I adapted my content and design to meet user needs, which significantly contributed to my overall success in the simulation.
Total Traffic (%)
Conversions
385
Profit
22,344
Pages
4
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PPC Advertising Strategy and Execution
During the simulation, I managed to generate a profit of $2,791 from my SEA campaigns, achieving 93 conversions with a click-through rate (CTR) of 4.50%. My approach involved conducting thorough keyword research and creating engaging ad copy that resonated with the target audience, which was crucial for driving traffic and conversions.
I continuously optimized my PPC ads by adjusting bidding strategies and utilizing A/B testing to enhance performance. This hands-on experience allowed me to understand the importance of tracking ad metrics and making data-driven decisions to maximize ROI, ultimately leading to successful campaign outcomes.
Conversions
93
Profit
2,791
CTR
4.50%
Campaigns
6
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Email Marketing Campaign Management
In my email marketing efforts, I achieved a profit of $423 with 9 conversions and an impressive open rate of 2,678. I focused on crafting compelling subject lines and body content that effectively engaged my audience, ensuring that my emails were not only opened but also converted into actionable results.
By segmenting my audience and implementing A/B testing, I was able to refine my email campaigns for better performance. This experience highlighted the significance of targeted messaging and audience engagement in driving conversions and retaining customer interest.
Conversions
9
Profit
423
Opens
2,678
Campaigns
5
Social Media Marketing and Engagement
In my social media marketing simulation, I achieved a profit of $35,220 with 711 conversions. My strategy involved creating engaging content and utilizing paid social ads effectively to reach a broader audience. I tracked engagement metrics closely, which allowed me to optimize my campaigns for maximum impact.
By implementing social listening techniques and interacting with my audience, I was able to foster a sense of community and brand loyalty. This experience underscored the importance of content virality and engagement in driving brand awareness and expanding my reach in the digital landscape.
Conversion Rate (%) / Gross Profit
Conversions
711
Profit
35,220
Campaigns
6
Obaed, Abdullah Al
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