Digital Marketer

UNITED KINGDOM

MINGDE TONG

no

Date of completion

31 Mar 2025

School

Aston University

Aston University

Decisions

+326

Profit

-4,648

Ranking in course

9 out of 9

Web Simulation

Website Performance Analysis

In my recent simulation, I focused on building and optimizing a user-friendly website, achieving a total of 159 conversions despite a profit loss of $6,449. I implemented SEO best practices, which resulted in a diverse traffic mix, with 73.43% organic and 24.03% referral traffic in Round 1. My efforts in managing website content dynamically allowed me to track performance metrics effectively, although the conversion rates need improvement.

Key strengths identified include my ability to enhance user experience and design, as evidenced by the engagement levels. I am committed to improving conversion rates through strategic content and design adjustments. This experience has equipped me with the skills to turn visitors into leads, making me a valuable asset in digital marketing.

Total Traffic (%)

Conversions

159

Profit

-6,449

Pages

4

SMM Simulation

Social Media Marketing Performance

In my social media marketing simulation, I generated a profit of $269 from 11 conversions. My focus was on creating engaging content and utilizing paid social ads effectively. The results showed a significant increase in social traffic, particularly in Round 2, where 90.15% of traffic came from social channels.

This experience has strengthened my ability to track engagement metrics and optimize posting schedules for maximum reach. I am committed to creating shareable content that enhances brand awareness and drives interactions, making me a strong candidate for roles in digital marketing.

Conversion Rate (%) / Gross Profit

Conversions

11

Profit

269

Campaigns

2

Tong Mingde

Tong Mingde

Sponsored

JUST DROPPED: Apple Tablet at £299! (YES, YOU READ THAT RIGHT!) Apple Pencil BFF – Take Notes, Sketch, Flex Your Genius

product

https://www.tong mingde.com

Before Your WiFi Neighbor Does!

All day POWERRRRRRR!

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Tong Mingde

Tong Mingde

Sponsored

Rainproof screen, Tube-proof build. Binge Bake Off in 4K—no soggy pixels!

product

https://www.tong mingde.com

Thinner Than Queses at Greggs

Tube-Proof 4K Binge!

Rain?No Strain!

MINGDE TONG

MINGDE TONG

2025-03-20 00:16:27

"Is this price even real???!!!" Limited-Time Offer: Apple Tablet Now £299! Why You Need This: Crisp Retina Display – Perfect for movies, art, and every detail in between. All-Day Battery Life – Keep going from morning to midnight and beyond. Thinner Than You EX – Lightweight design fits effortlessly in your bag. Apple Pencil Compatible – Boost productivity for work, study, or creativity. Save £100 – Act Fast! Stock is Limited – Don’t let your neighbor grab it first! Shop Now ?

#apple

#Tong Mingde

post
apple tablet

Featured

apple tablet

339£

2 Likes

1 Comments

MINGDE TONG

MINGDE TONG

2025-03-30 02:18:55

Editing photos on this Retina screen while it pours outside? Colours pop brighter than my umbrella.

#apple

#Yadav

Sneha

#Tharu

Sayogant

#Tong Mingde

post
apple tablet

Featured

apple tablet

339£

1 Likes

1 Comments

MINGDE TONG

MINGDE TONG

2025-03-30 02:22:00

My iPad’s replaced my laptop, Kindle, and sketchbook. Downsized my bag, upgraded my life.

#apple

#Tong Mingde

#Yu

Qingzhou

#Sarango Cango

Bonnie Rocio

#Tharu

Sayogant

apple tablet

Featured

apple tablet

339£

3 Likes

1 Comments

MINGDE TONG

MINGDE TONG

2025-03-30 02:22:56

Took my Xperia Tab to Cornwall. Survived sand, sea spray, and my dog’s enthusiasm. IP68 > my survival skills.

#sony

#Tong Mingde

#Tharu

Sayogant

sony tablet

Featured

sony tablet

329£

1 Likes

1 Comments

Apple iPad

apple tablet

apple tablet

Best Price / Value Ratio

Brand: apple

319£

Buy Now

Sale

???? FLASH SALE: 30% OFF — TODAY ONLY! WAS £455 ? NOW £319

placeholder image

Experience the Power of Apple iPad 11-inch Liquid Retina Display: Vibrant colours and crisp details for an immersive viewing experience. A15 Bionic Chip: Tackle demanding apps and games with lightning-fast performance. All-Day Battery Life: Up to 18 hours of work, play, or streaming on a single charge. ???? Limited-Time Perks: FREE Next-Day Delivery (UK Mainland) 12-Month Extended Warranty

placeholder image
Call To Action

???? Shop Now ? Just £319 ? Offer Ends in: 23h 59m

Footer Text

Tong Mingde, Postal code: 555212

Street XXX num. 91

Unsubscribe

Your Next Tablet Isn’t Just Smart

It’s Unbreakably Brilliant

Toddler-proof, rain-ready, and sharper than your morning espresso. Meet the Tab that bends rules, not screens…

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

289.00£

Buy Now

New

placeholder image

Why the Galaxy Tab 2023 is the UK’s Favourite: ? Dynamic AMOLED+ Display Colours so vivid, even London’s grey skies can’t dull them. Perfect for Netflix binges or editing your latest TikTok. ? Military-Grade Toughness IP68 + MIL-STD-810H?Survives toddler tantrums, commuter chaos, and the occasional spilled pint. ? S Pen Included Sketch, scribble, or swipe like a pro. No extra £99 fees—because creativity shouldn’t cost extra.

placeholder image

Real Users, Real Love: ???? “Dropped it twice on the Tube—still flawless. My old iPad would’ve cried!” – Liam, Birmingham ???? “The screen? It’s like watching football in 4K… but better. Even the ads look good!” – Priya, Edinburgh

Grab Yours Now – £329 Only

Today’s Exclusive Perks: ? FREE Next-Day Delivery (UK Mainland) ? 24-Month Samsung Care+ (Accidental damage cover)

This isn’t just a tablet.

© 2023 Tongmingde Ltd. Registered in England No. 123456

Street XXX num. 91

Unsubscribe

Apple iPad

apple tablet

apple tablet

Best Price / Value Ratio

Brand: apple

319£

Buy Now

Sale

???? FLASH SALE: 30% OFF — TODAY ONLY! WAS £455 ? NOW £319

placeholder image

Experience the Power of Apple iPad 11-inch Liquid Retina Display: Vibrant colours and crisp details for an immersive viewing experience. A15 Bionic Chip: Tackle demanding apps and games with lightning-fast performance. All-Day Battery Life: Up to 18 hours of work, play, or streaming on a single charge. ???? Limited-Time Perks: FREE Next-Day Delivery (UK Mainland) 12-Month Extended Warranty

placeholder image
Call To Action

???? Shop Now ? Just £319 ? Offer Ends in: 23h 59m

Footer Text

Tong Mingde, Postal code: 555212

Street XXX num. 91

Unsubscribe

Your Next Tablet Isn’t Just Smart

It’s Unbreakably Brilliant

Toddler-proof, rain-ready, and sharper than your morning espresso. Meet the Tab that bends rules, not screens…

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

289.00£

Buy Now

New

placeholder image

Why the Galaxy Tab 2023 is the UK’s Favourite: ? Dynamic AMOLED+ Display Colours so vivid, even London’s grey skies can’t dull them. Perfect for Netflix binges or editing your latest TikTok. ? Military-Grade Toughness IP68 + MIL-STD-810H?Survives toddler tantrums, commuter chaos, and the occasional spilled pint. ? S Pen Included Sketch, scribble, or swipe like a pro. No extra £99 fees—because creativity shouldn’t cost extra.

placeholder image

Real Users, Real Love: ???? “Dropped it twice on the Tube—still flawless. My old iPad would’ve cried!” – Liam, Birmingham ???? “The screen? It’s like watching football in 4K… but better. Even the ads look good!” – Priya, Edinburgh

Grab Yours Now – £329 Only

Today’s Exclusive Perks: ? FREE Next-Day Delivery (UK Mainland) ? 24-Month Samsung Care+ (Accidental damage cover)

This isn’t just a tablet.

© 2023 Tongmingde Ltd. Registered in England No. 123456

Street XXX num. 91

Unsubscribe

Upgrade Your Tech Game!

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

599£

Buy Now

-50%

placeholder image

Galaxy Tab £290 | Waterproof, Boss-Proof, Toddler-Proof. AMOLED+ Turns Grey Skies into 4K Movie Nights 

placeholder image

Upgrade Your Tech Game! Enjoy 30% off on tablets, smartwatches, and accessories. Limited time only—don’t let your cart FOMO! 

Core Strategy British Humour Blueprint: “Cheaper than a Meal Deal” ? National cheap-eats reference. “Boss-Proof” ? Relatable office skiving culture. “Grey Skies ? 4K” ? Weather roast + visual promise. Promo Hooks: Price Anchoring: Was £599 ? NOW £299 (FOMO: “Save a fiver!”). Freebie Psychology: “FREE S Pen” (worth £59) = instant dopamine hit. Scenario-Driven Pain Points: Family Chaos: “Toddler Tornadoes” ? Durability sell. Commute Survival: “Survives Central Line delays” ? Screen + grip focus.

Shop Now & Save 30%

tabletto

Tong Mingde, Postal code: 555212

Street XXX num. 91

Unsubscribe

Upgrade Your Tech Game!

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

599£

Buy Now

-50%

placeholder image

Galaxy Tab £290 | Waterproof, Boss-Proof, Toddler-Proof. AMOLED+ Turns Grey Skies into 4K Movie Nights 

placeholder image

Upgrade Your Tech Game! Enjoy 30% off on tablets, smartwatches, and accessories. Limited time only—don’t let your cart FOMO! 

Core Strategy British Humour Blueprint: “Cheaper than a Meal Deal” ? National cheap-eats reference. “Boss-Proof” ? Relatable office skiving culture. “Grey Skies ? 4K” ? Weather roast + visual promise. Promo Hooks: Price Anchoring: Was £599 ? NOW £299 (FOMO: “Save a fiver!”). Freebie Psychology: “FREE S Pen” (worth £59) = instant dopamine hit. Scenario-Driven Pain Points: Family Chaos: “Toddler Tornadoes” ? Durability sell. Commute Survival: “Survives Central Line delays” ? Screen + grip focus.

Shop Now & Save 30%

tabletto

Tong Mingde, Postal code: 555212

Street XXX num. 91

Unsubscribe

Header Text

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

289£

Buy Now

-10%

Hi? Your Galaxy Tab Just Got a ‘British Summer’ Discount (Translation: It’s rare, but glorious when it happens.) We noticed you’ve been eyeing the Galaxy Tab – and we’re throwing in a 10% discount to sweeten the deal.

placeholder image

Why Brits are obsessed: AMOLED+ Screen: Makes rainy days look 4K (finally, a use for all that grey!). MIL-STD Toughness: Survives toddlers, Tube chaos, and your “I’ll just watch one more episode” nights. Free S Pen: Sketch, scribble, or accidentally stab your avocado toast.

placeholder image

Today’s Deal: WAS £289 ? NOW £260.1 + FREE Next-Day Delivery (UK Mainland)

Only 48 hours left – this discount’s more fragile than a Greggs pastry!

Claim Your 10% Off 

We promise no corgi-related spam. Probably.

tabletto

Tong Mingde, Postal code: 555212

Street XXX num. 91

Unsubscribe
Email Simulation

Email Marketing Effectiveness

In my email marketing simulation, I successfully crafted compelling campaigns that generated a profit of $1,532 from 36 conversions and an impressive open rate of 8,315. This experience allowed me to segment audience groups effectively and implement A/B testing for optimization, showcasing my ability to engage users through targeted messaging.

My key strengths lie in audience targeting and the impact of email interactions on conversion and retention. This simulation has equipped me with the skills to integrate email marketing with other digital channels, making me proficient in driving sales and engagement through effective email strategies.

Conversions

36

Profit

1,532

Opens

8,315

Campaigns

7