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Digital Marketer
UNITED KINGDOM
Ali Zaman
Greetings, we are Team Sky Blue, comprising Ali, Zeeshan, and Ine, students of the BA Hons Business Management Top-Up program at Bloomsbury University London. As emerging professionals in the field of business management, we are committed to developing our expertise in digital marketing through this simulation. We aim to leverage Simbound's interactive platform to apply theoretical concepts, foster collaboration, and drive innovative solutions. We look forward to engaging with peers and enhancing our skills in a competitive and dynamic environment."
Date of completion
07 Apr 2025
Decisions
+282
Profit
10,730
Ranking in course
2 out of 39
Web Performance Optimization and Conversion Strategy
In my recent simulation, I achieved a profit of $11,015 from web activities, with a total of 154 conversions. My focus on SEO optimization and user experience led to a significant number of organic visits, peaking at 77.99% in Round 1. I successfully managed website content and implemented design adjustments that improved conversion rates, resulting in 148 conversions and 164 leads generated.
Throughout the simulation, I tracked web performance metrics diligently, allowing me to make informed decisions. My ability to adapt strategies based on performance data was evident as I navigated through various rounds, ultimately enhancing user engagement and driving sales. This experience has solidified my skills in building structured, user-friendly websites and optimizing them for better visibility.
Total Traffic (%)
Conversions
148
Profit
11,015
Pages
2
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PPC Campaign Management and Optimization
During the simulation, I managed a PPC ad campaign that generated a profit of -$1,175, with a CTR of 3.60%. Although the initial results were not profitable, I utilized keyword research and A/B testing to refine ad copy and targeting strategies. This hands-on experience taught me the importance of continuous optimization in achieving better ROI.
I focused on adjusting CPC bidding strategies to enhance ad performance, tracking key metrics such as conversions and CTR. My efforts in creating engaging ads, like the 'Ultimate Samsung Experience,' demonstrated my ability to craft relevant content that resonates with the target audience. This simulation has equipped me with the skills to effectively manage and optimize ad campaigns.
Conversions
4
Profit
-1,175
CTR
3.60%
Campaigns
1
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Email Marketing Strategy and Engagement
In my email marketing simulation, I generated a profit of -$110 with 2 conversions and an impressive open rate of 2,296. This experience allowed me to craft compelling subject lines and body content, effectively segmenting audience groups for targeted campaigns. I implemented A/B testing to optimize email performance, enhancing engagement rates.
Despite the challenges faced, I learned to integrate email marketing with other digital channels, ensuring a cohesive strategy. My focus on audience targeting and segmentation proved crucial in reaching the right audience with the right message. This simulation has strengthened my ability to turn email interactions into meaningful engagement and sales.
Conversions
2
Profit
-110
Opens
2,296
Campaigns
2
Social Media Marketing and Engagement Strategies
In my social media marketing simulation, I achieved a profit of $1,000 with a conversion rate of 0.32%. I created and managed engaging content, utilizing paid social ads effectively to enhance brand visibility. My focus on tracking engagement metrics allowed me to optimize posting schedules for maximum reach.
The experience taught me the importance of content virality and audience interaction. I implemented social listening strategies to engage with my audience, fostering a community around the brand. This simulation has equipped me with the skills to create shareable content and measure the success of paid social campaigns.
Conversion Rate (%) / Gross Profit
Conversions
10
Profit
1,000
Campaigns
1
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