Digital Marketer

FRANCE

Nowa KHELIFI

Passionate about digital marketing and e-commerce, I specialize in creating and managing effective online campaigns. With experience in SEO, SEM, and social media strategies, I love driving results through data-driven decisions. Always eager to learn and adapt to new trends, I enjoy tackling challenges and finding innovative solutions to meet business goals. Let’s connect and explore how we can grow together in the world of digital marketing!

Date of completion

14 Apr 2025

Decisions

+194

Profit

13,367

Ranking in course

9 out of 31

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully built and optimized a user-friendly website, achieving a profit of $11,823 and 510 conversions. My focus on SEO best practices resulted in a significant organic traffic contribution of 76.69% in Round 1, which gradually maintained a strong presence throughout the simulation. By dynamically managing website content, I was able to enhance user experience and engagement, ultimately improving conversion rates.

I tracked and analyzed web performance metrics effectively, leading to a total of 554 conversions across all channels. My strategic adjustments in content and design played a crucial role in converting visitors into leads, showcasing my ability to leverage data for continuous improvement. This experience has equipped me with the skills necessary to drive web performance and optimize user engagement.

Total Traffic (%)

Conversions

510

Profit

11,823

Pages

5

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a successful PPC advertising campaign that generated a profit of $1,544 with 44 conversions and a click-through rate (CTR) of 4.60%. My approach included conducting thorough keyword research and creating engaging ad copy, which contributed to a high-quality score for my ads. I also implemented CPC bidding strategies to maximize ROI, ensuring efficient budget allocation across campaigns.

By tracking ad performance metrics, I was able to make data-driven decisions that enhanced campaign effectiveness. The use of A/B testing allowed me to optimize ad performance continuously, resulting in improved CTR and conversion rates. This experience has honed my skills in digital advertising, preparing me to deliver impactful results in future marketing roles.

Conversions

44

Profit

1,544

CTR

4.60%

Campaigns

2

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Email Simulation

Email Marketing Campaign Development

In my email marketing efforts, I crafted compelling content that led to 1,812 opens, although I did not achieve conversions during the simulation. My focus was on segmenting audience groups for targeted campaigns, which is essential for maximizing engagement. I also implemented A/B testing strategies to refine subject lines and body content, aiming to improve open rates and drive conversions.

Despite the lack of direct conversions, the high open rate indicates the effectiveness of my email content and targeting strategies. This experience has provided me with valuable insights into audience engagement and the importance of integrating email marketing with other digital channels to enhance overall campaign performance.

Conversions

0

Profit

0

Opens

1,812

Campaigns

1

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