bingxin ye

I am currently pursuing a MS in Marketing Data at SKEMA Business School, where I’ve developed strong analytical skills and a solid understanding of consumer behavior, data visualization, and marketing strategy. Throughout my academic journey, I have completed certifications in Google Analytics, SQL, and Python for Data Analysis, strengthening my technical foundation.

As a Marketing Insights Analyst at Veepee, I’ve gained hands-on experience in turning data into actionable business insights, contributing to campaign optimization and strategic decision-making. I am eager to deepen my expertise in predictive analytics, customer segmentation, and data-driven growth strategies.