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Digital Marketer
FRANCE
Haya EL MASRI
am a motivated and detail-oriented individual with a strong background in marketing, specializing in digital strategy and content creation. Throughout my academic journey, I have achieved excellent results in courses related to brand management, consumer behavior, and marketing analytics. I hold certifications in Google Analytics and Content Marketing.
Date of completion
06 Jun 2025
Decisions
+210
Profit
-4,442
Ranking in course
30 out of 31
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PPC Advertising Campaign Management
During the simulation, I managed 12 ad campaigns, focusing on conducting keyword research and optimizing PPC ads. While the campaigns resulted in a loss of $4,442 in profit, I achieved 75 conversions with a CTR of 4.00%. This experience has sharpened my skills in budget allocation and CPC bidding strategies.
I learned the importance of ad relevance and quality score, which are essential for ranking highly in search results. Despite the challenges faced, I gained valuable insights into tracking ad performance metrics and utilizing A/B testing to enhance future campaigns.
Conversions
75
Profit
-4,442
CTR
4.00%
Campaigns
12
Boualam Nour el houda
Student
100%
Rating Summary
Amazing teamplayeeer !