Digital Marketer

UNITED KINGDOM

Nabia Waqas

I’m Nabia – a B.A. Top-Up student at Bloomsbury Institute in London, where I’m refining my academic skills and expanding my global perspective.

Passionate about creativity, critical thinking, and cross-cultural learning, I’m driven to explore how theory meets real-world application. Studying in the heart of one of the world’s most diverse cities has deepened my interest

Date of completion

28 Jul 2025

Decisions

+52

Profit

2,856

Ranking in course

1 out of 45

Web Simulation

Website Performance Overview

In my recent digital marketing simulation, I successfully generated a profit of $3,995 from my website, achieving 68 conversions and 84 leads. My focus on SEO optimization and user-friendly design contributed to a significant increase in organic traffic, with a 10.61% conversion rate in Round 1 and 27.81% in Round 2. These results reflect my ability to enhance user experience and drive engagement through strategic content management.

I implemented various strategies to improve website performance, including dynamic content updates and performance tracking. My efforts resulted in a notable increase in direct and referral traffic, showcasing my skills in optimizing web presence. By analyzing performance metrics, I continuously refined my approach, leading to improved conversion rates and overall profitability.

Total Traffic (%)

Conversions

68

Profit

3,995

Pages

4

Sponsored

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Blue

Blue

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Samsung tablet with screen size of 13" and Galleria glass are best android tablets in UK

SEA Simulation

Ad Campaign Analysis

During the simulation, I managed an ad campaign that yielded a profit of -$334, with 6 conversions and a CTR of 3.60%. Despite the initial loss, I focused on optimizing ad copy and targeting strategies to enhance engagement. My ability to conduct keyword research and adjust bidding strategies was crucial in navigating the challenges of PPC advertising.

I utilized A/B testing to refine ad performance, aiming to improve the relevance and quality score of my campaigns. By analyzing metrics and adjusting my approach, I aimed to maximize ROI and drive conversions. This experience has equipped me with the skills to create compelling ads that resonate with target audiences.

Conversions

6

Profit

-334

CTR

3.60%

Campaigns

1

SMM Simulation

Social Media Marketing Performance

Throughout the simulation, I managed social media campaigns that resulted in a profit of -$925 and 16 conversions. Despite the initial challenges, I focused on creating engaging content and utilizing paid social ads effectively. My efforts in Round 2 led to a gross profit of $825 and a conversion rate of 0.75, showcasing my ability to adapt and optimize strategies.

I tracked engagement metrics closely, implementing social listening to enhance audience interaction. This experience has equipped me with the skills to create shareable content and optimize posting schedules for maximum reach, ultimately contributing to brand awareness growth.

Conversion Rate (%) / Gross Profit

Conversions

16

Profit

-925

Campaigns

3

Blue

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Sponsored

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Sponsored

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product

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Sponsored

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Nabia Waqas

Nabia Waqas

2025-07-22 11:11:30

Android Tablet with affordable prices and 13" screen with latest GPUs and gorilla glass display! Shop Now

post

Likes

Comments

Nabia Waqas

Nabia Waqas

2025-07-23 09:32:38

Here is Large Screen Display Android tablet! Buy Now at discounted Price

post

Likes

Comments

Nabia Waqas

Nabia Waqas

2025-07-28 11:24:41

Upgrade Your Screen Time with Android Tablets

#Blue

#samsung

post
samsung tablet

Featured

samsung tablet

295.00£

2 Likes

1 Comments

Header Text

apple tablet

apple tablet

Best Price / Value Ratio

Brand: apple

340.00£

Buy Now

New

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Call To Action

Footer Text

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Header Text

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

295.00£

Buy Now

Sale

placeholder image

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placeholder image
Call To Action

Footer Text

Blue, Postal code: 555212

Street XXX num. 91

Unsubscribe
Email Simulation

Email Marketing Effectiveness

In my email marketing efforts, I achieved a profit of $120 with 2 conversions and an impressive 1,066 opens. This demonstrates my ability to craft engaging subject lines and content that resonate with the audience. By segmenting my audience for targeted campaigns, I was able to enhance engagement and drive conversions effectively.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This experience has strengthened my skills in integrating email marketing with other digital channels, ensuring a cohesive approach to audience engagement and retention.

Conversions

2

Profit

120

Opens

1,066

Campaigns

2

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