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Digital Marketer
UNITED KINGDOM
Aiman Arooj
I am passionate about exploring the world of digital marketing and eager to strengthen my skills through practical learning. I enjoy experimenting with strategies to understand how brands can grow and connect with audiences in the digital space. My goal is to gain hands-on experience, sharpen my analytical thinking, and apply creative ideas to deliver impactful marketing results
Date of completion
07 Aug 2025
Decisions
+74
Profit
8,201
Ranking in course
3 out of 27
Web Marketing Performance Overview
In my recent digital marketing simulation, I achieved a profit of $6,010 from web activities, with a total of 200 conversions. My focus on SEO optimization and user experience led to 118 conversions and 121 leads generated through the website. I successfully implemented a structured and user-friendly site, enhancing visibility and engagement.
Throughout the simulation, I tracked web performance metrics across four rounds, observing a significant increase in paid traffic, particularly in Round 2 and Round 3, where paid traffic accounted for 62.11% and 63.86% respectively. This strategic approach to content and design adjustments contributed to improved conversion rates, showcasing my ability to turn visitors into leads.
Total Traffic (%)
Conversions
118
Profit
6,010
Pages
1
keyword 1, keyword 2
Sponsored
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PPC Advertising Campaign Insights
During the simulation, I managed a PPC ad campaign that generated a profit of $2,191 with a click-through rate (CTR) of 4.40%. My efforts focused on conducting thorough keyword research and creating engaging ad copy, which resulted in 82 conversions. This experience honed my skills in budget efficiency and ad relevance.
I utilized A/B testing to optimize ad performance, ensuring that my campaigns were both effective and cost-efficient. The ability to track performance metrics allowed me to adjust CPC bidding strategies, ultimately enhancing the return on investment (ROI) for the advertising efforts.
Conversions
82
Profit
2,191
CTR
4.40%
Campaigns
1
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samsung tablet
Best Price / Value Ratio
Brand: samsung
290.00£
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Call To Order
SAMSUNG S PAD
samsung tablet
Best Price / Value Ratio
Brand: samsung
290.00£
Buy Now
Sale
A Device which can do pretty much Everthing For Everyone, AI Powered, Sleek , Vibrant Display, Seamless Connectivity, Long lasting battery, Ideal for Productivity and Entertainment. Get Free S-Pen on Pre-Order
Call For Pre - Booking
Email Marketing Campaign Achievements
In the simulation, I executed three email campaigns that resulted in 940 opens, demonstrating my ability to craft compelling subject lines and engaging content. Although there were no direct conversions from these emails, the high open rate indicates effective audience targeting and segmentation.
I focused on integrating email marketing with other digital channels, aiming to enhance overall engagement. This experience has equipped me with the skills to measure email campaign performance and implement A/B testing for future optimizations, ensuring that I can turn email interactions into valuable customer relationships.
Conversions
0
Profit
0
Opens
940
Campaigns
3
Arsalan Mansoor
Student
100%