Digital Marketer

FRANCE

Divya Thirumangai Alvar

Master’s in Management student at emlyon business school, passionate about adapting user and competitive insights to drive digital solutions in e-commerce, marketing, and analytics. I combine creativity with data-driven thinking and cross-functional experience to curate campaigns that connect technology and people.

Date of completion

12 Oct 2025

Decisions

+725

Profit

87,786

Ranking in course

5 out of 43

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully generated a profit of $87,318 through my website, achieving 1,775 conversions and 1,937 leads. My focus on SEO best practices and user-friendly design significantly improved the website's visibility and engagement. I effectively tracked performance metrics, allowing for data-driven adjustments that enhanced conversion rates.

Throughout the simulation, I implemented a structured approach to website management, optimizing content dynamically to meet user needs. My efforts in refining the layout and navigation resulted in a seamless user experience, ultimately driving higher engagement and conversion rates. This experience has equipped me with the skills to build and optimize websites that deliver measurable results.

Total Traffic (%)

Conversions

1,775

Profit

87,318

Pages

31

Sponsored

Yellow

Yellow

https://www.yellow.com/us/home-2

Best Tablets at Best Prices

One stop shop for all tablets. Explore a galaxy of options. Top Brands at affordable price

Sponsored

Yellow

Yellow

https://www.yellow.com/us/home-2

Top reviewed products, amazing

Highly rated, Happy and satisfied customers, your destination for latest and newest tablet

Sponsored

Yellow

Yellow

https://www.yellow.com/us/landing-page-for-fast-moving-products

blah blah blah

yada yada yada

Sponsored

Yellow

Yellow

https://www.yellow.com/us/landing-page-for-fast-moving-products

blah

something

Sponsored

Yellow

Yellow

https://www.yellow.com/us/landing-page-for-fast-moving-products

test

test

Sponsored

Yellow

Yellow

https://www.yellow.com/us/landing-page-for-fast-moving-products

test

test

Sponsored

Yellow

Yellow

https://www.yellow.com/uk/best-sellers

test

test

Sponsored

Yellow

Yellow

https://www.yellow.com/uk/best-sellers

test

test

keyword 1, keyword 2

HP Tablet Lightweight and Slim

https://www.yellow.com/us/home-2

Discover the newest HP Tablet,lightweight, portable, long battery life, perfect for gaming

By Yellow

keyword 1, keyword 2

New HP Tablet Lightweight

https://www.yellow.com/us/home-2

The latest tablet that can handle long days and busy schedules. All day battery life

By Yellow

keyword 1, keyword 2

HP Tablet Perfect for Study

https://www.yellow.com/us/home-2

Discover the latest tablet, large screen, stylus, notes, gaming. All in 1. Sony Guarantee.

By Yellow

keyword 1, keyword 2

New Sony Tablet for Gaming

https://www.yellow.com/us/home-2

Discover the latest Sony Tablet: light, secure, and great for notes and study. Reliable.

By Yellow

keyword 1, keyword 2

Sony Tablet + Stylus for Game

https://www.yellow.com/us/home-2

Get precision writing and fast performance in one sleek device. Battery life. Fast Process

By Yellow

keyword 1, keyword 2

New Sony Tablet, Lightweight

https://www.yellow.com/us/home-2

Discover the latest Sony Tablet: light, secure, and great for notes and study. Reliable.

By Yellow

keyword 1, keyword 2

Toshiba Tablet, Affordable

https://www.yellow.com/us/home-2

With long-lasting batteries, stylus, and secure performance, for students and kids

By Yellow

keyword 1, keyword 2

Toshiba Tablet Android & pen

https://www.yellow.com/us/home-2

Stay connected with the latest tablet with bamboo, light, and built for daily use to study

By Yellow

keyword 1, keyword 2

Lenovo ThinkPad Android Tablet

https://www.yellow.com/us/home-2

With the latest designs and the newest features, they deliver great value. Stay productive

By Yellow

keyword 1, keyword 2

Lenovo ThinkPad Android Tablet

https://www.yellow.com/us/home-2

With the latest designs and the newest features, they deliver great value. Stay productive

By Yellow

SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I managed a series of ad campaigns that yielded a profit of $306, with 18 conversions and a click-through rate (CTR) of 6.30%. My strategic approach to keyword research and ad copy optimization ensured high relevance and quality scores, maximizing the return on investment for each campaign.

I utilized A/B testing to refine ad performance, adjusting CPC bidding strategies to enhance budget efficiency. By closely monitoring campaign metrics, I was able to make informed decisions that improved overall ad effectiveness. This experience has strengthened my ability to create and manage successful PPC campaigns that drive significant traffic and conversions.

Conversions

18

Profit

306

CTR

6.30%

Campaigns

12

Header Text

acer tablet

acer tablet

Best Price / Value Ratio

Brand: acer

284.99€

Buy Now

-5%

placeholder image

Looking for the perfect tablet to launch your career? Best tablets at best prices aways at Tabletto

placeholder image
Call To Action

Footer Text

Yellow, Postal code: 555212

Street XXX num. 91

Unsubscribe

Header Text

acer tablet

acer tablet

Best Price / Value Ratio

Brand: acer

284.99€

Buy Now

-5%

placeholder image

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Velit corrupti modi voluptatem reiciendis eaque tempora itaque accusamus voluptas nulla ducimus?

placeholder image
Call To Action

Footer Text

Yellow, Postal code: 555212

Street XXX num. 91

Unsubscribe

Unbelievable prices, just for you. Unlock 10% off today. Sony tablet with stylus!

sony tablet

sony tablet

Best Price / Value Ratio

Brand: sony

324.99€

Buy Now

-10%

placeholder image

Limited time offer on our best-selling Sony Tablet! Enjoy a 10% discount on the latest sony tablet just for you. Best in class, now made affordable too.

placeholder image
Unlock world of Sony tablet at 10% off, only for today, brought just for you by shop yellow

Limited time offer, grab yours now

Yellow, Postal code: 555212

Street XXX num. 91

Unsubscribe

Launching the New HP Spectre 7, with OLED display

hp tablet

hp tablet

Best Price / Value Ratio

Brand: hp

269.99€

Buy Now

New

placeholder image

Dear [First Name], Your work deserves speed, your ideas deserve clarity, and your lifestyle deserves devices that keep up. HP’s latest U.S. offers bring you performance, security, and sleek design—whether you’re building, creating, or simply staying connected. From powerful HP Spectre laptops to high-efficiency printers and accessories, now is the perfect time to explore the HP solutions that fit your world. Limited-time U.S. promotion: Up to 20% off select laptops & desktops Free shipping nationwide 24/7 support from HP experts

placeholder image
Shop now to save upto 20%

All You Need in One: HP Tablet + Accessories Bundle

Yellow, Postal code: 555212

Street XXX num. 91

Unsubscribe

Galaxy Tab S11 Ultra + accessories — all in one powerful kit

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

294.99€

Buy Now

Sale

placeholder image

Hi [First Name], Why settle for just a device when you can have the complete toolkit? Introducing the Galaxy Tab S11 Ultra Bundle — your all-in one solution for creativity, productivity, and entertainment. No more buying piecemeal accessories later. We’ve bundled what matters: performance and elegance, ready from the box. What’s inside your bundle: Galaxy Tab S11 Ultra — 14.6″ Dynamic AMOLED 2X display with 120 Hz refresh, powered by the MediaTek Dimensity 9400+ chip, running Android 16 + One UI 8. Samsung Newsroom S Pen (included) — magnetic attach & charge, ultra-low latency for sketching, note-taking, design work Book Cover Keyboard with AI Key — type smoothly, switch to laptop mode with DeX, access Galaxy AI features at a tap Protective case — robust, lightweight protection, custom-fit Fast charger & USB-C cable — 45 W Super-Fast Charging support Accessory perks — one year of Samsung Care+, priority support Why it matters: Expandable storage (microSD) means you’ll never run out of space IP68 water & dust resistance Exceptional battery life (large capacity) One UI / Galaxy AI enhancements elevate your workflow and content creation Time is running out ⏳ This exclusive bundle is available only through midnight (local U.S. time) and stock is extremely limited. Once current allocation is sold, this package will not return at this price.

placeholder image
Get the Galaxy Tab S11 Ultra Bundle Now at 10% off only for today. Last chance to buy

Buy now until stocks last. Save upto 50% Best deals at best prices Follow us on [Facebook] | [Instagram] | [X] | [YouTube]

Yellow, Postal code: 555212

Street XXX num. 91

Unsubscribe

Launching the New HP Spectre 7, with OLED display

hp tablet

hp tablet

Best Price / Value Ratio

Brand: hp

269.99€

Buy Now

New

placeholder image

Dear [First Name], Your work deserves speed, your ideas deserve clarity, and your lifestyle deserves devices that keep up. HP’s latest U.S. offers bring you performance, security, and sleek design—whether you’re building, creating, or simply staying connected. From powerful HP Spectre laptops to high-efficiency printers and accessories, now is the perfect time to explore the HP solutions that fit your world. Limited-time U.S. promotion: Up to 20% off select laptops & desktops Free shipping nationwide 24/7 support from HP experts

placeholder image
Shop now to save upto 20%

All You Need in One: HP Tablet + Accessories Bundle

Yellow, Postal code: 555212

Street XXX num. 91

Unsubscribe
Email Simulation

Email Marketing Strategy and Execution

In my email marketing efforts, I achieved a profit of $162 with 5 conversions and 2,002 opens. I focused on crafting compelling subject lines and body content that resonated with the target audience, leading to a strong engagement rate. My ability to segment audience groups allowed for more personalized and effective campaigns.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This hands-on experience has enhanced my skills in integrating email marketing with other digital channels, ensuring a cohesive strategy that drives engagement and retention.

Conversions

5

Profit

162

Opens

2,002

Campaigns

6

Share this profile