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Digital Marketer
CANADA
Zachary Ives
Fourth year marketing student, passionate about the outdoors, anything with two wheels and long walks on the beach.
I consider myself to be a digital marketing specialist; I love to see the direct results of campaigns. My focus is on using the power of Search Engine Optimization and Search Engine Advertising for better visibility and impact of my organizations. Currently seeking to apply my skills within the not-for-profit sector, where business growth translates directly to greater social good.
Date of completion
30 Oct 2025
Decisions
+126
Profit
44,557
Ranking in course
7 out of 23
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully generated a profit of $43,400 through my website, achieving 710 conversions and 114 leads. My focus on SEO best practices and user-friendly design significantly improved the site's visibility and engagement. I effectively tracked performance metrics, which allowed me to make data-driven adjustments that enhanced conversion rates.
Throughout the simulation, I implemented various strategies to optimize the website's structure and content dynamically. By analyzing web performance metrics, I was able to refine my approach, leading to a notable increase in organic traffic and user engagement. This experience has strengthened my skills in website management and conversion optimization.
Total Traffic (%)
Conversions
710
Profit
43,400
Pages
7
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PPC Campaign Management and Optimization
During the simulation, I managed a series of PPC ad campaigns that resulted in a profit of $176, with a conversion rate of 28 and a CTR of 3.80%. My ability to conduct thorough keyword research and create engaging ad copy was crucial in driving traffic and conversions. I continuously adjusted CPC bidding strategies to maximize ROI and improve overall campaign performance.
I utilized A/B testing to refine ad performance, ensuring that my campaigns remained relevant and effective. By tracking key performance metrics, I was able to allocate budget efficiently across campaigns, leading to improved ad relevance and quality scores. This experience has enhanced my skills in digital advertising and campaign management.
Conversions
28
Profit
176
CTR
3.80%
Campaigns
3
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We are now sourcing products through a range of manufacturers that are part of The Net-Zero Alliance - which have set up advanced manufacturing operations and supply chain ecosystems that will accelerate the transition towards stakeholder capitalism.
PuroTab Tablet - The Environmentally Friendly Tablet - Now At Pro Tablet Supply
Go green without sacrificing performance. The Purotab Tablet is built from recycled materials, designed to save energy and delivers all the essential features you need for browsing, streaming, and studying. Affordable, practical, and planet-friendly.
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We are now sourcing products through a range of manufacturers that are part of The Net-Zero Alliance - which have set up advanced manufacturing operations and supply chain ecosystems that will accelerate the transition towards stakeholder capitalism.
Pro Tablet Supply: Gear Up for a Great Year!
The new school year is just around the corner, and whether you're heading to the lecture hall or the classroom, the right technology is your secret weapon. A great tablet isn't just for entertainment—it's your portable textbook, your note-taking tool, and your research station. We've hand-picked four of the absolute best tablets to help you crush this semester. Check out our top picks and find the perfect partner for every assignment!
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The Creative & Multimedia Master: The Sony Tablet
The Sony Tablet is where beauty meets brilliance. Featuring a stunning 4K Crystal-Vivid Display, it renders colors with extreme accuracy, making it ideal for visual projects, editing photos, and watching high-resolution educational videos. Its industry-leading audio system makes distant learning lectures sound crystal clear, even in a noisy environment. Why Students Love It: Unmatched Display Quality: Critical for design students and visual learning. Immersive Audio: Perfect for focus-driven work or taking a study break with media. Expandable Storage: Never worry about running out of space for massive project files.
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The Powerhouse Performer: The Samsung Tablet
The Samsung Tablet is the undisputed king of multitasking. With its split-screen productivity modes and the included Precision Stylus (no extra purchase needed!), you can take notes on one half of the screen while referencing your digital textbook on the other. It's built with an all-day battery that lasts from your 8 AM class to late-night study sessions.
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Email Marketing Strategy and Engagement
In my email marketing efforts, I achieved a total of 1,924 opens, although I did not generate direct profit or conversions. This experience allowed me to focus on crafting compelling subject lines and body content that resonated with the audience. I segmented my audience for targeted campaigns, which is essential for maximizing engagement.
I implemented A/B testing to optimize email performance and measured key metrics to assess the effectiveness of my campaigns. By integrating email marketing with other digital channels, I aimed to enhance overall engagement and conversion rates. This simulation has deepened my understanding of email marketing strategies and audience targeting.
Conversions
0
Profit
0
Opens
1,924
Campaigns
3
Affiliate Marketing Management and Performance Tracking
- Throughout the simulation, I managed an affiliate marketing campaign that resulted in a profit loss of $1,334, with 323 conversions. This experience taught me the importance of recruiting and managing affiliate partners effectively. I set up commission structures and incentives to motivate affiliates and drive sales.
- I tracked affiliate performance and ROI, allowing me to optimize promotional strategies and integrate affiliate marketing with other digital efforts. Despite the challenges faced, this simulation has strengthened my skills in affiliate engagement and performance analysis, preparing me for future opportunities in digital marketing.
Net Result
Conversions
323
Profit
-1,334
Campaigns
3
Social Media Marketing and Engagement Growth
In my social media marketing simulation, I generated a profit of $2,315 with 124 conversions. I focused on creating engaging content and utilizing paid social ads effectively to reach a broader audience. By tracking engagement metrics, I was able to assess the success of my campaigns and make necessary adjustments.
I implemented social listening techniques to interact with my audience and optimize posting schedules for maximum reach. This experience has enhanced my ability to create shareable content and measure the impact of social media efforts on brand awareness and engagement.
Conversion Rate (%) / Gross Profit
Conversions
124
Profit
2,315
Campaigns
4
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Shop Now and Upgrade Your Tech
Zachary Ives
2025-10-08 23:38:02
Tired of tech that costs the Earth? We are too. That's why Pro Tablet Supply is thrilled to introduce the PuroTablet, the newest addition to the UK market—and it’s a game-changer for eco-conscious consumers! Get yours now!
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7 Likes
4 Comments
Zachary Ives
2025-10-08 23:42:13
Ready for an upgrade that redefines performance? At Pro Tablet Supply, we're bringing you the full lineup of Apple Tablets—the ultimate fusion of raw power, intuitive design, and stunning display quality. No matter your hustle—student, creative pro, or hardcore gamer—there’s an Apple Tablet engineered for your life. - Experience the blazing-fast speeds of the M-series chip. - Marvel at the breathtaking visuals of the Ultra Retina XDR display. - Enjoy the seamless workflow integration that only Apple can deliver. Your next-level performance is just a tap away! Are you a fan of Apple Tablets? Double-tap this post if your next tablet is going to be an Apple!
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7 Likes
4 Comments
Zachary Ives
2025-10-22 20:21:58
Get ready for a game-changer! ✨ The new Apple Tablet is here to redefine how you work, play, and create. Stunning display, insane power, and endless possibilities – all in your hands. This isn't just a tablet, it's your next adventure. ???? Want to be one of the first to experience it?
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10 Likes
8 Comments
Zachary Ives
2025-10-22 21:53:25
Elevate your world. Introducing the Sony Tablet – where unparalleled power meets breathtaking luxury. Experience a visual feast on its immaculate, vibrant display, bringing every detail to life. With unmatched processing capability and generous, expandable memory, your creativity knows no bounds. This isn't just a tablet; it's a statement of sophistication and ultimate performance. Designed for those who demand the absolute best. Ready to own the pinnacle of portable technology? Shop Sony Tablets at Pro Tablet Supply Now
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12 Likes
8 Comments
Zachary Ives
2025-10-23 03:00:24
Tired of lugging around a heavy laptop? ???? Meet the HP Tablet—your mobile office and entertainment hub rolled into one sleek device! Get all the power you need for work, streaming, and creative projects without sacrificing portability. ✨ Special Offer Alert! ✨ For a limited time, get 15% OFF the HP Tablet, plus a FREE stylus with every purchase, only at Pro Tablet Supply. ➡️ Shop Now and upgrade your mobility: [Link to Product Page] #HPTab #TabletDeals #MobileOffice #ProTabletSupply #TechSale
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16 Likes
8 Comments
Zachary Ives
2025-10-29 00:45:05
Level up your productivity with the sleek and powerful Acer Tablet. Seamless multitasking and a vibrant display make work feel like play. Order your Acer Tablet today!
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26 Likes
12 Comments
Zachary Ives
2025-10-29 00:46:23
Experience the pinnacle of design and performance. The Apple Tablet offers an intuitive experience for creativity, entertainment, and everything in between. Order your Apple Tablet today!
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17 Likes
9 Comments
Zachary Ives
2025-10-29 19:12:45
Unleash your entertainment on the go. The Toshiba Tablet delivers stunning visuals and immersive audio for your movies and games. Shop Toshiba Tablets at Pro Tablet Supply, while supplies last
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23 Likes
13 Comments
Zachary Ives
2025-10-29 19:14:48
The Purotab Tablet is built for durability and speed, giving you reliable performance that lasts. It's the perfect companion for your busy life. Find out why the Purotab is the perfect tablet for you—read the reviews! Discover more now! Shop Sustainable Now!
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17 Likes
12 Comments