Digital Marketer
PORTUGAL
Fânia Gomes
Fania Gomes is a 40-year-old marketing student with a passion for brand storytelling and the power of data-led creativity. Returning to study with real-world perspective, she specialises in consumer behaviour, digital campaigns, and content strategy, with a keen interest in ethical, inclusive marketing. Fania has led course projects exploring audience insights, SEO, and social media analytics, and she enjoys turning research into clear, compelling narratives that deliver measurable results. Collaborative and organised, she thrives in team settings and is known for her thoughtful communication and eye for detail. Outside her studies, Fania follows emerging trends in culture and technology and supports community initiatives—always curious, always learning, and ready to help brands build honest, long-term relationships with their audiences.
Date of completion
30 Oct 2025
School
ESCE-IPS
Decisions
+338
Profit
4,350
Ranking in course
9 out of 9
Website Performance Overview
In my recent simulation, I successfully generated a profit of $4,350 through my website, achieving 79 conversions and attracting 193 leads. This experience allowed me to focus on building a structured and user-friendly website while implementing SEO best practices to enhance visibility. I effectively tracked and analyzed web performance metrics, which contributed to my understanding of how to improve conversion rates through strategic content and design adjustments.
My key strengths in this simulation included effective SEO optimization, ensuring a quality user experience, and improving conversion rates. I utilized various strategies to enhance the website's layout and navigation, which significantly increased user engagement. This experience has equipped me with the skills necessary to turn visitors into leads or customers, making me a valuable asset in the digital marketing field.
Total Traffic (%)
Conversions
79
Profit
4,350
Pages
18