Digital Marketer
CANADA
Laken Rein
Marketing professional and digital entrepreneur with hands-on experience in e-commerce, SEO, and web development through Northern Wave Digital, my Alberta-based web agency. I specialize in building online user-based experiences with expertise in platforms such as WordPress, Squarespace, BigCommerce and Shopify. I have numerous successful web projects spanning from the Canadian Co-operative sector to niche e-commerce boutiques.
Outside of marketing, I'm passionate about Canadian politics, economics, and geopolitics, topics I explore through longform writing and personal blogging. I am also an avid guitar player and music fan.
Add me on LinkedIn! https://www.linkedin.com/in/lakenrein/
Date of completion
10 Feb 2026
School
Northern Alberta Institute of Technology
Decisions
+387
Profit
22,873
Ranking in course
2 out of 16
Website Performance and Optimization
In my recent digital marketing simulation, I successfully built and optimized a structured, user-friendly website, achieving a profit of $22,254 from 407 conversions. My focus on SEO best practices significantly improved visibility, contributing to a total of 434 conversions. I effectively managed website content, ensuring a seamless user experience that encouraged engagement and led to higher conversion rates.
I tracked and analyzed web performance metrics, allowing me to make informed adjustments to content and design. This proactive approach not only enhanced user experience but also solidified my ability to turn visitors into leads and customers. My experience in this simulation has equipped me with the skills necessary to drive web performance and optimize conversion strategies.
Total Traffic (%)
Conversions
407
Profit
22,254
Pages
7
keyword 1, keyword 2
The First Eco-Friendly Tablet
https://red.com/us/purotab-leaf-tablet
Enjoy 4K visuals with no environmental impact with the PuroTab Leaf Net-Zero Tablet
By High Five Media
Sponsored
Sponsored
keyword 1, keyword 2
Best Display on the Market
https://red.com/us/apple-tablet
Experience never-before-seen visuals with the highest frame-rate tablet ever: The iPad
By High Five Media
Sponsored
Sponsored
keyword 1, keyword 2
Samsung Tablet HD Graphics
https://red.com/us/samsung-tablet
The Samsung Galaxy features an 11-inch screen and Ultra-HD graphics with beautiful visuals
By High Five Media
Sponsored
Sponsored
keyword 1, keyword 2
Best Tablet Graphics: Samsung
https://red.com/us/samsung-tablet
The Samsung Galaxy features an 11-inch screen and Ultra-HD graphics with beautiful visuals
By High Five Media
Sponsored
Sponsored
PPC Advertising Strategy and Execution
During my simulation in managing PPC ad campaigns, I generated a profit of $619 with 27 conversions, achieving a click-through rate (CTR) of 3.40%. I conducted thorough keyword research and crafted engaging ad copy that resonated with the target audience. My strategic management of CPC bidding allowed for better ROI, demonstrating my capability in optimizing ad performance.
I meticulously tracked ad campaign performance metrics, utilizing A/B testing to refine my strategies. This hands-on experience has honed my skills in creating relevant and high-quality ads, ensuring budget efficiency while maximizing conversions. My ability to attract clicks and drive conversions positions me as a strong candidate in the digital marketing landscape.
Conversions
27
Profit
619
CTR
3.40%
Campaigns
2