Digital Marketer

FRANCE

Alma Dondey

Student interested in ESG, sustainability and responsible business practices.
Exploring how companies can create long-term value through ethical and sustainable strategies.

Date of completion

27 Feb 2026

Decisions

+380

Profit

20,323

Ranking in course

15 out of 43

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I successfully built and optimized a structured, user-friendly website, achieving a profit of $19,870 and 290 conversions. My focus on SEO best practices resulted in a significant organic traffic share of 94.04% in Round 1, which slightly decreased to 83.49% in Round 2, indicating a need for ongoing optimization. I effectively managed website content, leading to a total of 304 conversions, showcasing my ability to enhance user experience and drive engagement.

I tracked and analyzed web performance metrics, identifying areas for improvement in conversion rates. My strategic adjustments in content and design contributed to a robust conversion rate, demonstrating my capability to turn visitors into leads. This experience has equipped me with the skills to implement effective SEO strategies and improve website performance, making me a valuable asset in digital marketing.

Total Traffic (%)

Conversions

290

Profit

19,870

Pages

6

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SEA Simulation

PPC Campaign Management and Optimization

During my simulation, I conducted keyword research and created engaging PPC ads, resulting in a profit of $453 from 14 conversions and a CTR of 3.70%. I focused on optimizing ad copy and managing CPC bidding strategies to maximize ROI. My efforts in A/B testing allowed me to refine ad performance, ensuring that my campaigns were both relevant and effective in attracting clicks.

I successfully tracked ad campaign performance metrics, which provided insights into areas for improvement. My ability to allocate budget efficiently across campaigns contributed to achieving a solid conversion rate. This experience has honed my skills in PPC management, making me adept at driving conversions and enhancing overall campaign effectiveness.

Conversions

14

Profit

453

CTR

3.70%

Campaigns

1

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