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Digital Marketer
UNITED KINGDOM
Kseniia Golikova
Hi, I'm Kseniia Golikova and I stand for authenticity, creativity and endless curiosity!
Having 3 years of industry experience, I combine brand strategy building with the artistic nature of graphic design to ensure maximum cohesion across every touch point in the customer's journey with the brand.
I'm grateful to have worked with individual entrepreneurs as well as multinational corporations to bring their visions to life. Looking forward to sharing ideas and driving innovation with a collective of like-minded people!
Date of completion
19 Mar 2026
School
Leeds University Business School
Decisions
+99
Profit
31,235
Ranking in course
7 out of 35
Website Performance and Optimization
In my recent simulation, I successfully built and optimized a user-friendly website, achieving a total profit of $28,335 and 299 conversions. My focus on SEO best practices resulted in a significant organic traffic contribution of 50.51% in Round 1 and 79.02% in Round 2. By dynamically managing website content, I was able to enhance user experience and engagement, leading to a total of 455 leads generated.
I tracked and analyzed web performance metrics effectively, which allowed me to make informed adjustments to improve conversion rates. The strategic use of various traffic sources, including paid ads (45.35% in Round 1), played a crucial role in driving visitors to the site. This experience has equipped me with the skills to optimize website performance and enhance user engagement.
Total Traffic (%)
Conversions
299
Profit
28,335
Pages
11
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Smooth content creation and editing. 15 hours battery life, high touch screen sensitivity.
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Ad Campaign Management and Optimization
During my ad campaign simulation, I managed to generate a profit of $2,900 with 81 conversions, achieving a click-through rate (CTR) of 4.30%. I focused on conducting thorough keyword research and creating engaging PPC ads that resonated with the target audience. My ability to adjust CPC bidding strategies contributed to maximizing ROI across the campaigns.
I implemented A/B testing to optimize ad performance, ensuring that each campaign was tailored for effectiveness. The insights gained from tracking performance metrics allowed me to refine my approach continuously. This experience has strengthened my skills in ad relevance, budget efficiency, and conversion rate optimization.
Conversions
81
Profit
2,900
CTR
4.30%
Campaigns
2
Affordable Apple Air Pro tablet with free Apple pencil pro with 30% discount on first purchase. Selling fast!
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Best Price / Value Ratio
Brand: apple
350$
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Sale
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Email Marketing Strategy and Execution
In my email marketing simulation, I crafted compelling content that resulted in 333 opens, although no conversions were recorded. I focused on segmenting audience groups to enhance targeting and engagement. My approach included implementing A/B testing to optimize subject lines and body content, aiming to improve overall performance.
Despite the lack of conversions, the experience provided valuable insights into measuring email campaign effectiveness. I learned the importance of integrating email marketing with other digital channels to drive engagement and retention. This simulation has equipped me with the skills to create impactful email campaigns that resonate with the audience.
Conversions
0
Profit
0
Opens
333
Campaigns
1