Digital Marketer

UNITED KINGDOM

Kelly Palma Salvatierra

Passionate about development in AI and Digital Marketing and strategy to develop myself and my career. If you are a colleague of mine, please do not hesitate to contact me for support.

Date of completion

30 Mar 2026

Decisions

+131

Profit

6,082

Ranking in course

4 out of 22

Web Simulation

Web Development and Optimization Success

In my recent simulation, I achieved a profit of $6,135 from web activities, with a total of 92 conversions and 353 leads generated. My focus on SEO optimization and user experience led to a high organic traffic percentage, peaking at 88.45% in Round 1. I successfully implemented strategies to enhance website content and design, which contributed to improved conversion rates across all rounds.

I prioritized tracking and analyzing web performance metrics, which allowed me to make data-driven decisions. My ability to dynamically manage website content and optimize for user engagement was evident as I maintained a steady flow of traffic and conversions. This experience has equipped me with the skills to build and optimize structured, user-friendly websites that drive results.

Total Traffic (%)

Conversions

92

Profit

6,135

Pages

4

Sponsored

Orange

Orange

https://orange.com/uk/apple-tablet

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a PPC ad campaign that generated a profit of -$53, with 8 conversions and a click-through rate (CTR) of 4.60%. Although the profit was negative, I gained valuable insights into conducting keyword research and optimizing ad copy for better engagement. My focus on A/B testing and performance tracking will enhance future campaigns.

I learned the importance of budget efficiency and ad relevance, which are crucial for maximizing ROI. By analyzing the performance metrics, I can refine my strategies to improve CTR and conversion rates. This experience has strengthened my ability to create and manage effective ad campaigns that attract clicks and drive conversions.

Conversions

8

Profit

-53

CTR

4.60%

Campaigns

1

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apple tablet

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Brand: apple

345£

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High Street num. 42

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Email Simulation

Email Marketing Campaign Execution

In my email marketing simulation, I focused on crafting compelling content, resulting in 480 opens but no conversions. This experience highlighted the importance of audience segmentation and targeted messaging. I learned to implement A/B testing to optimize subject lines and body content for better engagement.

While the lack of conversions indicates room for improvement, the high open rate demonstrates the effectiveness of my email strategies. I am now equipped to integrate email marketing with other digital channels, ensuring a cohesive approach that drives conversions and enhances customer retention.

Conversions

0

Profit

0

Opens

480

Campaigns

1

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