Agretta Kanzungu

PPC Advertising Campaign Management

Throughout the simulation, I successfully managed multiple PPC ad campaigns, generating a profit of £3,803 and achieving 101 conversions with a CTR of 4.30%. My focus was on conducting keyword research and creating engaging ad copy that resonates with the target audience. I also implemented CPC bidding strategies to maximize ROI, which proved effective in driving traffic and conversions.

My key strengths in this area include a high ad relevance and quality score, which contributed to the successful performance of my campaigns. I efficiently allocated budgets across various ads, ensuring optimal performance. The experience gained from tracking metrics such as CTR and conversions will be invaluable as I continue to refine my advertising strategies.