Han Thi Thet Lwin

Han Thi Thet Lwin is an MBA candidate at Aston University with a background in marketing strategy, brand development, and digital engagement. She combines strategic thinking with practical insight into consumer behaviour, supported by experience in social media and content creation. She is particularly interested in building data-driven, customer-focused marketing solutions. Come check out my company: https://hannie.com/uk/home

Date of completion

29 Apr 2026

Web

Social

Decisions

+162

Profit

$12,360

Ranking in course

1 out of 8

Web Simulation

Web Performance Overview

In my recent digital marketing simulation, I achieved a profit of $11,125 from web activities, with a total of 184 conversions and 171 leads generated. My focus on SEO optimization and user-friendly design significantly contributed to these results, as evidenced by the organic traffic share of 55.23% in Round 1, which increased to 73.98% in Round 2. This improvement reflects my commitment to enhancing website visibility and user engagement.

Throughout the simulation, I implemented various strategies to optimize web performance, including dynamic content management and performance tracking. My efforts resulted in a steady increase in conversion rates, showcasing my ability to turn visitors into leads. By analyzing web performance metrics, I continuously refined my approach, ensuring that my website not only attracted traffic but also effectively converted it into tangible results.