Digital Marketer
BRAZIL
Profile updated on 09 Nov 2026
Kethlyn Halabura
I am a marketing student who loves exploring new strategies. I am highly curious about different platforms and always looking to improve my skills and expand my knowledge in the digital e-commerce universe and digital campaigns
Date of completion
03 Nov 2026
Round Completed
5 rounds
Decisions
+212
Profit
$146,965
Ranking in course
3 out of 48
Website Optimization and Organic Performance
I built and maintained a structured website, creating 6 pages and making content and design adjustments to support usability and conversion. Across the simulation, my website generated 2,551 leads and 2,161 conversions, contributing 146,605 in web profit.
Organic search supplied the largest share of traffic in every round, rising from 95.87% in Round 1 to 97.42% in Round 4. I tracked channel performance across four rounds and used the results to understand the website’s acquisition mix and opportunities to strengthen SEO and conversion optimization.
Total Traffic (%)
Conversions
2,161
Profit
$146,605
Pages
6
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sony tablet
Powerful, Versatille & In Demand
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Sale
Here is the continuous text based on the structure you provided, adapted for the Sony Xperia Z4 tablet, aimed at the US market, and applying the previous guidelines (clear English, Grade 6 reading level, specific benefits, US deadline, and no duplicated periods):
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sony tablet
Powerful, Versatille & In Demand
Brand: sony
$320
Buy Now
Sale
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Email Campaign Testing and Measurement
I created 2 email campaigns and received 234 opens. Email accounted for 0 conversions and 0 profit in the recorded results.
I explored creating an A/B email campaign and tracked email-related traffic across four rounds; its share peaked at 0.21% in Round 2. The results gave me a basis for assessing engagement while identifying conversion impact as an area to improve.
Conversions
0
Profit
$0
Opens
234
Campaigns
2
Social Media Marketing Results
My social media results recorded 11 conversions and 360 in profit. I created a social post and boosted a post from the social network during the simulation.
The round-by-round SMM chart reported 0.00 gross profit and a 0.00 conversion rate in each round, while the overall user values recorded the 11 conversions and 360 profit. I would use this difference as a prompt to review how social performance is tracked and reported.
Conversion Rate (%) / Gross Profit
Conversions
11
Profit
$360
Campaigns
0
Kethlyn Halabura
2026-11-04 02:13:44
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