Kewa MA

I'm a Master in Management student at emlyon business school, with professional experience in marketing at SABON, Bel Group, and Pfizer.
Im particularly interested in digital marketing, consumer insights, and brand strategy. Through my internships, I've worked on market research, competitor benchmarking, consumer behavior analysis, and product development across international markets.
During the SimBound simulation, I developed hands-on experience in search engine advertising (SEA), including campaign management, keyword optimization, CPC bidding, A/B testing, and performance analysis. I also worked on improving ad creatives and aligning keywords, ad groups, and landing pages to optimize conversions and ROAS.
I enjoy combining creativity with data-driven thinking to understand consumers and develop effective marketing strategies.

Date of completion

09 Oct 2026

Round Completed

6 rounds

School

emlyon business school