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Digital Marketer
AUSTRALIA
Profile updated on 29 Oct 2026
Date of completion
Round Completed
School
I built and iteratively managed a user-friendly website, creating, editing, and deleting pages while tracking channel performance across six rounds. The website generated 1,696 conversions and 4,244 leads, with web profit of 110,225. Organic traffic remained the largest reported source, ranging from 67.72% to 86.84% across rounds.
I used the channel breakdown to assess how organic, referral, paid, social, and other traffic contributed over time. By Round 6, paid traffic accounted for 11.04% and social for 7.35%, alongside 73.04% organic traffic. This experience developed my ability to manage site content dynamically and evaluate traffic and conversion outcomes.
Conversions
1,696
Profit
$110,225
Pages
26
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I created and adjusted paid search campaigns, including changing campaign budgets and removing a campaign. Across the simulation, my ads generated 435 conversions and 15,860 in profit, with a reported click-through rate of 4.80%. I developed ad copy for tablet-related searches and used campaign performance data to assess results.
I managed three ads campaigns and produced nine ads with AI scores ranging from 3.67 to 5.67. My work involved matching ad messaging to search intent and directing campaigns to relevant product pages. The results provided practical experience in PPC campaign setup, copy development, performance tracking, and budget management.
Conversions
435
Profit
$15,860
CTR
4.80%
Campaigns
3
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I created email campaigns and tracked engagement and conversion results as part of a multi-channel digital marketing simulation. My email activity recorded 2,958 opens, one conversion, and 60 in profit. I used these outcomes to understand the relationship between email engagement and downstream conversions.
I managed two email campaigns and monitored reported email contribution to website traffic across six rounds. Email traffic was recorded at 0.13% in Round 3 and 0% in the other rounds shown. This experience gave me hands-on exposure to campaign setup and the measurement of opens, conversions, and channel contribution.
Conversions
1
Profit
$60
Opens
2,958
Campaigns
2
Conversions
22
Profit
-$1,298
Campaigns
3
Social Media Marketing & Paid Social Performance
I set up and updated a social campaign, generating 202 conversions and 4,840 in profit. Social media results were recorded in Rounds 4–6, with gross profit of 4,390, 4,865, and 4,585 respectively, and reported conversion rates of 2.57%, 3.06%, and 2.98%.
I evaluated social performance alongside other website acquisition channels. Social traffic share reached 10.96% in Round 4 and was 7.44% in Round 5 and 7.35% in Round 6. This experience strengthened my ability to manage social campaigns and interpret conversion, profit, and traffic contribution metrics.
Conversion Rate (%) / Gross Profit
Conversions
202
Profit
$4,840
Campaigns
2
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