Digital Marketer

AUSTRALIA

Profile updated on 01 Nov 2026

Eleanor Dobbs

im a passionate and creative marketing student with a strong interest in digital marketing, social media strategy, and consumer engagement. I enjoy developing innovative campaigns, analysing performance data, and exploring new ways to connect brands with their target audiences. Through Simbound, Im building my skills in digital advertising, SEO, content creation, and campaign optimisation to become a confident and results-driven digital marketer.

Date of completion

30 Oct 2026

Round Completed

6 rounds

School

Edith Cowan University

Decisions

+45

Profit

$41,692

Ranking in course

38 out of 68

Web Simulation

Website Optimization, SEO & Conversion Performance

Across six simulation rounds, I built and iteratively optimized a structured website, creating or editing pages and tracking channel mix and outcomes. My web activity generated 1,923 leads and 674 conversions, with reported web profit of 35,380. Organic traffic was the largest source in every round, accounting for 47.17% in Round 6; I also expanded the acquisition mix to include paid, social, and affiliate traffic.

I used performance trends to develop a broader acquisition strategy: by Round 6, traffic included 17.40% paid, 23.75% social, and 4.54% affiliate, alongside 6.11% referral and 1.02% direct. These results gave me practical experience connecting website content and channel mix with lead generation and conversion outcomes. The simulation reported 803 total conversions across channels.

Total Traffic (%)

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6 Organic Direct Referral Sea Email Social Affiliate

Conversions

674

Profit

$35,380

Pages

12

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SEA Simulation

PPC Campaign Creation & Performance Analysis

I created two search advertising campaigns and monitored their performance, achieving a 4.90% CTR, 129 conversions, and reported ad profit of -1,853. My campaign work included writing ad copy for tablet offers and directing campaigns to US and UK landing pages. I also adjusted an ads-campaign budget, gaining hands-on experience with campaign management and paid search optimization.

The two ads recorded AI scores of 5.33 and 4.00, with 100 shares each. Across the simulation, paid traffic represented 17.40% of website traffic in Round 6, after reaching 26.87% in Round 3. The reported negative ad profit highlights the importance of evaluating conversion volume alongside campaign costs and improving budget efficiency.

Conversions

129

Profit

-$1,853

CTR

4.90%

Campaigns

2

SMM Simulation

Social Media Content & Paid Campaign Performance

I created a social post and set up a social campaign, generating 214 conversions and reported profit of 6,950. Social campaign gross profit rose from 3,150 in Round 4 to 3,450 in Round 5 and 4,100 in Round 6. The reported conversion rate was 2.51%, 2.77%, and 2.68% across those rounds, respectively.

Social became a substantial website traffic source after campaign activity began, reaching 25.37% in Round 4, 20.36% in Round 5, and 23.75% in Round 6. I used these results to follow the channel’s contribution to traffic, conversions, and profit over time, building experience in social content and campaign performance analysis.

Conversion Rate (%) / Gross Profit

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6 Conversion Rate Gross Profit

Conversions

214

Profit

$6,950

Campaigns

2

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ED

Eleanor Dobbs

2026-10-14 23:38:00

✨ **Meet Your Next Upgrade – The Lenovo Tablet!** Sleek design meets powerful performance. Experience stunning colours, crystal-clear visuals and immersive detail that brings every screen to life. Whether you're studying, streaming or staying connected, the Lenovo Tablet is designed to keep up with you! πŸš€ πŸ’» **Upgrade your everyday with UTabletys!** #LenovoTablet #UTabletys #TechUpgrade #TabletLife #StayConnected

#lenovo

Eleanor Dobbs social post

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ED

Eleanor Dobbs

2026-10-14 23:40:32

πŸ“ˆUpgrade Your Everyday with UTabletys! πŸ‡¬πŸ‡§ Discover the Lenovo Tablet, combining sleek design, powerful performance and a stunning display with vibrant colours and crystal-clear detail. Whether you're working, studying or streaming your favourite shows, enjoy seamless technology designed for your busy lifestyle. ✨ πŸ’» **Make your next tech upgrade with UTabletys!** Shop now and experience performance that keeps up with you. #LenovoTablet #UTabletys #UKTech #TechUpgrade #SmartLiving

#lenovo

Eleanor Dobbs social post

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Email Simulation

Email Campaign Setup & Engagement Tracking

I created two email campaigns and tracked email engagement as part of a multi-channel digital marketing simulation. Email activity recorded 702 opens, while the reported email conversions and profit were both 0. This gave me practice monitoring campaign outcomes and recognizing the need to assess performance beyond opens.

Email contributed 0.08% of website traffic in Round 3 and 0% in the other reported rounds. The results point to an opportunity to improve targeting, subject lines, calls to action, and the connection between email content and landing pages. I would use opens, traffic, and conversions together to evaluate and refine future campaigns.

Conversions

0

Profit

$0

Opens

702

Campaigns

2

Affiliate Simulation

Affiliate Campaign Management & Revenue

  • I created four affiliate campaigns and changed commission settings during the simulation, applying practical experience in partner promotion and incentive management. Affiliate activity generated 52 conversions and reported profit of 1,215, contributing measurable revenue alongside my other digital channels.
  • Affiliate traffic entered the website mix in Round 5 at 5.09% and accounted for 4.54% in Round 6. I tracked its contribution through conversions, profit, and traffic share, gaining experience in assessing affiliate performance and adjusting commission incentives. These results demonstrate a foundation for integrating partner-driven acquisition with broader marketing activity.

Net Result

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6 Net Result

Conversions

52

Profit

$1,215

Campaigns

4

Community Simulation

Online Community Setup & Engagement Monitoring

In Round 6, I recruited a community manager, set up an online brand community, and posted to the community. The reported engagement score reached 1.82, while members added remained at 0. This gave me practical exposure to launching community activity and monitoring engagement and membership indicators.

The simulation recorded zero members in every round, so community growth and retention remained clear areas for improvement. I would build on the initial setup by encouraging participation, maintaining a consistent posting rhythm, and using engagement feedback to guide discussion. The experience helped me understand the importance of tracking both interaction quality and audience growth.

Members Added / Engagement Raised

Round 1 Round 2 Round 3 Round 4 Round 5 Round 6 Members Added Engagement Raised

Engagement Raised

1.82%

Members Added

0

Communities Managed

2

ED

Eleanor Dobbs

2026-10-30 07:15:18

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Eleanor Dobbs community post

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ED

Eleanor Dobbs

2026-10-30 07:16:49

πŸ’»βœ¨ **Power Up Your Day with Lenovo!** Meet your new everyday essential! πŸš€ The Lenovo tablet combines sleek design, powerful performance and a stunning display to make every moment better. πŸ“š Study smarter. 🎨 Get creative. 🎬 Stream your favourites. Whether you're working on the go, staying connected or enjoying some downtime, Lenovo makes multitasking effortless! πŸ”₯ Ready to upgrade? Discover Lenovo tablets today at **UTablet** and experience technology that keeps up with you! #LenovoTablet #UTablet #TechUpgrade #SmartTechnology #EverydayEssentials

#lenovo

#UTablet

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