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Digital Marketer
FRANCE
Profile updated on 04 Nov 2026
Maansi Pasupala
Marketing student with hands-on experience in digital marketing through Simbound, focusing on Search Engine Advertising (SEA) and email marketing. Skilled in developing targeted advertising campaigns, optimizing keywords and ad performance, and creating email marketing strategies to reach and engage audiences. Interested in data-driven decision-making, campaign optimization, and improving digital marketing performance through measurable results.
Date of completion
04 Nov 2026
Round Completed
6 rounds
School
NEOMA Business School
Decisions
+157
Profit
-$1,878
Ranking in course
34 out of 34
keyword 1, keyword 2
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PikaPad
https://pikapad.com/uk/studentdeals
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Paid Search Campaign Management and Optimization
I created and managed a paid search campaign, developed an ad group, edited an ad, and adjusted the campaign budget. Across the simulation, my ads recorded a 4.20% CTR and 55 conversions, with reported ad profit of -$1,854. Paid traffic made up 96.13% of website traffic in Round 2, 98.08% in Round 3, and 95.82% in Round 6.
I created two ads for PikaPad student deals, with AI scores of 6.33 and 5.67; each received 100 shares. The results provided practice in ad copy development, campaign management, and performance monitoring. The negative profit indicates an area to address through more efficient budget and bidding decisions.
Conversions
55
Profit
-$1,854
CTR
4.20%
Campaigns
1
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Email Campaign Performance
I created email campaigns and tracked engagement and conversion outcomes. My email activity generated 5,062 opens and 3 conversions, with reported profit of -$24. This gave me experience assessing email performance using opens and conversions rather than relying on activity alone.
The results point to opportunities to improve targeting, subject lines, and message-to-action alignment to convert more opens into outcomes. The simulation data does not provide an open rate or A/B test results, so I would avoid making claims about those metrics.
Conversions
3
Profit
-$24
Opens
5,062
Campaigns
4